Adwerx’s most recent digital advertising product, Adwerx Motion, will be rolled out across Berkshire Hathaway HomeServices’s entire national network of more than 50,000 agents, according to a press release sent by Adwerx.

The animated advertising format was released by Adwerx in the summer of 2021. The HTML5-based product was developed to enhance the presence of clients’ ads when presented on the various news, sports and entertainment websites the company uses to attract leads.

As part of Berkshire Hathaway HomeServices’ existing account, initiated in 2019, motion ads will require very little interaction from the agents and teams deploying them. Automated Advertising from Adwerx allows clients to remain largely hands-off as the software connects directly to in-house software to run listing campaigns across its network of web-media partners.

“The company is one of Adwerx’s first customers to receive access to this technology across every ad type, and the attention-grabbing display ads will equip network members with more memorable campaigns, influencing recall and recognition of their personal brands,” the release stated.

Motion ads can be GIFs (graphics interchange format) or video and, according to wordstream.com, respond to mobile browsers as effectively as they do desktop enviornments.

Christy Budnick

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