Real estate technology startup MoxiWorks announced Wednesday that it has launched a new messaging feature for its customer relationship manager (CRM).

MoxiWorks calls the new feature “Dialer & Messenger.” In a statement, the company said the “tools are focused around the importance of sphere-focused selling strategies to generate warm leads, strengthen repeat business, and position agents as pillars within their network.” The feature is also supposed to help agents generate leads in “an easy, personalized way.”

What that specifically means is that both parts of the tool will allow agents to automate aspects of their communication with clients. In the case of Messenger, for example, users can create text message blasts that go to multiple consumers. The tool also includes message templates, and gives users the ability to incorporate multimedia into their communications.

As its name suggests, Dialer focuses on audio calls and voice messages. Among other things, the feature gives agents advanced voicemail options, call recording abilities, computer audio tools and “ChoiceID,” which gives agents the ability to make calls from their own number without leaving MoxiWorks’ platform.

A screenshot showing the Dialer & Messenger feature in action. Credit: MoxiWorks

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