Inman

Pulse: Readers share their favorite real estate marketing campaigns

Kick off the fall with Marketing and Branding Month at Inman. We’re going deep on agent branding and best practices for spending with Zillow, realtor.com and more. Top marketing executives drop by to share their newest tactics, too. It’s all you need to take your branding and marketing game to the next level.

Pulse is a recurring column where we ask for readers’ takes on varying topics in a weekly survey and report back with our findings.

Good marketing can really be a difference-maker in any agent’s business — it’s what gets the word out there and puts your message in front of those who need to see it. So, how do you do it well? We reached out to our readers last week for inspiration, inviting them to share their favorite marketing campaigns and tell us why they were so effective.

Typically — typically — our readers come through. This week? Well, we’ve been hearing crickets, save for these two (very impressive) examples that cut through the chirping. Which is why we’d like to extend the conversation to the comments section. We hope you weigh in with more standout videos and websites. (Yes, even if they’re yours!)