About 10 months after it unveiled a new franchise brand, Chicago-based brokerage @properties announced Tuesday that it is pushing the brand into the Dallas market — and that the franchise there will have the backing of a famous local family.

Jerry Mooty, Jr. — who is a Dallas-based attorney, real estate agent and former technology executive — will be building the Dallas franchise from scratch. A statement from @properties notes that Mooty “already has commitments from a number of founding agents,” and is finalizing negotiations on an @properties office. Mooty told Inman in a phone call that he is looking forward to “hand picking the agents we want to bring on.”

The new franchise will initially focus on the luxury and new construction segments.

While building the company will no doubt require a lot of hard work, Mooty also has a secret weapon: He’s the nephew of Dallas Cowboys owner Jerry Jones, and the powerful Jones family is financially backing the enterprise. Mooty told Inman that he has a “really good communication path” with the Jones family and that once he came to them with a proposal to start an @properties franchise “the excitement started early on.”

“With backing from the Jerry Jones family, Mooty intends to scale up quickly and turn @properties into a major player in the Dallas-Fort Worth metroplex,” the statement adds.

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