New to the industry? Get started with everything you need to know about the early decisions that’ll shape your career, including choosing a brokerage, learning your market, creating an online presence, budgeting, getting leads, marketing listings and so much more. If you’re a team leader or broker-owner, New Agent Month will be jam-packed with resources to help your new hires navigate.

In this incredibly competitive market, it’s important to arm your clients with all the information necessary to put together the best offer possible for their dream property.

The buying and selling process can be a mental game, and as an agent, it’s important to help guide your client through the process, educating them on best practices and how to navigate the setbacks and disappointments they might experience.

Here are a few tips for mentally preparing buyers for this multiple-offer rich seller’s market.

1. Educate them

To best compete in today’s market, buyers need to be well-versed in what to expect. Educating your client on the market and the nuances and shifts taking place will ensure they do not feel blindsided if things go differently than what they had expected.

This is where aligning with a seasoned broker with experience makes all the difference. It’s important to make yourself available for any questions and serve as an expert resource to your client.

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4. Instill trust and patience

One of the most important things to share with buyers is to trust the process. We always believe that things work out the way they are meant to. In retrospect, if clients don’t get the house they initially thought they wanted, something much, much better always comes along.

Patience is key, and working with an agent who is well-experienced and respected can make all the difference when navigating this very competitive market.

To conclude, preparing buyers for every possible scenario is of the utmost importance in today’s market. From coaching them on how to best present an offer to instilling trust and patience in the process, mentally preparing buyers on what to expect is one of the most important jobs an agent will have throughout their client’s buying and selling journey.

David Parnes is a director at The Agency in Los Angeles. Connect with him on InstagramJames Harris is a director at The Agency in Los Angeles. Connect with him on Instagram.

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