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Mortgage lenders target buyers with ‘Real Estate Report Cards’

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This month, we’ll talk to mortgage leaders about where the market is headed and how products are evolving digitally to suit buyers’ needs now. We’ll also explore emerging alternative financing options that are changing the game for buyers and sellers. Join us for Mortgage and Alternative Financing Month.

Homebuyers competing for scarce listings in many markets this spring could really use neighborhood-level market expertise when searching for and bidding on properties.

That’s the premise behind a partnership between two leading tech providers to the lending industry. Top of Mind Networks is a provider of marketing software to mortgage lenders. MBS Highway offers sophisticated real estate data analysis and forecasting tools.

Now the companies have teamed up to integrate their offerings, allowing lenders to generate and distribute MBS Highway’s Real Estate Report Cards using Top of Mind’s Surefire CRM.

Real Estate Report Cards, which can be co-branded with real estate agents to strengthen referral partnerships, provide homebuyers with a single-page dashboard that provides a property’s historical and forecasted appreciation, affordability index and current neighborhood inventory.

“Loan officers are always looking for ways to help borrowers make better-informed buying decisions and integrating Real Estate Report Cards within Surefire makes that possible at scale,” said Top of Mind Chief Revenue Officer Nick Belenky in a statement.