When we first arrived in Los Angeles from the U.K., we had to start our business from scratch. Being new to Beverly Hills meant we had no luxury listings or local contacts.

We decided to take an old-school approach to establishing our name and brand, and went door-knocking down the wealthy streets of the Platinum Triangle, ringing doorbells at luxury estates in the hopes that owners on the other side would listen to our elevator pitch.

It was through this experience that we really learned the area, studied the market and met many incredible clients.

Today, technology and social media can provide an advantage to agents seeking to establish themselves in new areas. However, the personal touch afforded by going door to door is still a strategy we encourage for our team (as long as it’s safely done, of course).

Having a face-to-face conversation on the value of a potential client’s home can set you apart in today’s competitive market. So, here are some tried-and-true tips that have proven effective for our team when approaching door-knocking in new areas in a post-COVID time. (Want to take these traditional door-knocking strategies digital? Here are a few ways to do so.)

1. Have a game plan

Before you head out the door, it’s important to establish a game plan on what areas you’re going to visit and the types of homes you’re seeking to sell.

The MLS and real estate publications dedicated to covering the luxury market are great resources that’ll help you gain an understanding of the areas you’re interested in specializing in. Having a focus is the key to success.

2. Make it memorable

Once you’ve established what districts and communities you will be visiting, developing a strategy for what you’ll say and how you’ll engage with potential clients is of the utmost importance.

All in all, door-knocking can be an impactful and memorable approach to establishing your name in new areas. Being strategic with each location and doing your research can provide an advantage when garnering new clients and potential listings. It’s important to always believe in yourself, never give up and establish a routine — this will be your ticket to success.

David Parnes is a director at The Agency in Los Angeles. Connect with him on InstagramJames Harris is a director at The Agency in Los Angeles. Connect with him on Instagram.

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