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As companies adopt an end-to-end approach to the real estate transaction, former Zillow executive Greg Schwartz thinks a kind of “hybrid broker” trend will emerge, whereby most brokers don’t just offer traditional assistance when buying a home but will also offer additional tech-enabled services.
“We’ve made a lot of profits out of offering a relatively disjointed customer experience [thus far],” Schwartz said in conversation with Clelia Peters during at Inman Connect in January. “But that doesn’t mean you need to go to an industry that’s run by tech only.”
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