While the fourth quarter typically signals a slowdown in real estate, this year has been far from typical. As we quickly approach the end of an up-and-down, tumultuous year, some teams may be feeling burned out and unmotivated.

That’s why, here, we’ve outlined three tips to boost your energy and set your team up for great success in 2021 — no matter what it brings.

2020 in review

Take a look at each quarter of the past year and how the team performed. What areas of the business did you excel at, and what areas didn’t meet your expectations? It’s important to analyze what’s working, what isn’t and where you need to double down in the last quarter of the year.

In addition to reviewing your business transactions, see what marketing strategies were a hit. In lieu of open houses, what digital tools and virtual strategies were most effective? If you’ve noticed something that’s working well, do more of it.

On the other hand, if there are initiatives that weren’t as successful (even though you’ve truly dedicated the time and effort), consider shifting your focus elsewhere. The point of this team exercise is to better determine where to devote your time, money and energy for 2021.

Connect with the old and new

Now that holiday season is upon us and the year is coming to end, it’s the perfect time to connect with your network and wish them well as you enter a new year.

David Parnes is a director at The Agency in Los Angeles. Connect with him on InstagramJames Harris is a director at The Agency in Los Angeles. Connect with him on Instagram.

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