Showing no signs of slowing down, real estate technology company Chime has announced a partnership with back-end business management solution Brokermint last week.

Chime has been recognized for its innovative website, lead generation, and customer relationship management solutions; Brokermint has an equal foothold in the automation of back-end real estate business, helping brokers digitize transactions, commission tracking, agent oversight and general office dealings.

In a press release, Chime stated the union “will deliver a fully integrated end-to-end operating system for the real estate industry.”

Mike McGowan | Chime

Chime CEO Mike McGowan made a specific callout to Zillow’s recent moves, insinuating that brokerages suddenly have a new, tremendous competitor with which to contend.

“The necessity to automate in order to scale has been apparent for some time, but Zillow’s recent announcement regarding iBuying transactions underscores just how imperative it is for brokerages to up their technology game plan,” McGowan said.

Brokermint integrates its solutions with several other sophisticated and well-regarded enterprise-level technology companies, such as Inside Real EstateDocuSignBoomtown, and Tribus, among others; both Brokermint and Chime call this a “deep technical integration.”

Typically the term “deep technical integration” implies more than a simple API bridge from one product to another. This integration would involve a blending of interface features and real-time, two-way data pathways.

“Using the integration with Brokermint, whenever there is an update on a particular transaction, the agent will be notified in the [Chime] CRM,” McGowan said in an email to Inman. “All checklists will be automatically populated from Brokermint to Chime giving agents the ability to transact much more efficiently.”

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