It’s Marketing and Branding Month here at Inman. As we enter a competitive spring selling season, let’s examine which tried-and-true tactics and cutting-edge innovations are getting deals done in today’s market. We’ll also be recognizing the industry’s marketing and branding leaders with Inman’s Marketing All-Star Awards.
This post was last updated March 1, 2024.
After a tough 2023, this spring selling market promises to be ultra-competitive, and in our current economy, every dollar you spend matters. While many will look to shiny objects and quick solutions, we’re going to step back and take a look at what’s actually working in today’s market so that you don’t spend time, energy or money on strategies that won’t help your bottom line.
For the entire month of March, we’re diving deep on marketing and branding. And we’ll also shine a spotlight on the industry’s marketing and branding leaders with Inman’s Marketing All-Star Awards.
What to expect
As we dig into which marketing strategies work best, look for:
- Tips for building a brand from scratch and growing brand awareness
- Tricks for social media marketing
- Cutting-edge video pointers
- And much more
How to get involved
Each week, we’ll pose a new question about marketing or branding in our Pulse survey. Please weigh in with your insights and experiences in our anonymous, one-question survey, and we’ll share the results the following week.
Have more to say? We’d love for you to become a contributor. For more information on that, reach out to our contributors editor.