Realogy in recent weeks has made strategic changes to their online learning platform to help agents “rule the recovery.” It’s a shift, leaders from the company told Inman, that was made possible by the company’s own investment in the platform.

Bonnie Sue Lovelace | Photo credit: Realogy

“With all of the new challenges that our agents and brokers are facing out in the field, we at Realogy strategically altered our training strategy to focus on creating training tailored to these uncertain times,” Bonnie Sue Lovelace, the senior director of learning solutions told Inman.

The first part of the pivot was a shift to on-demand and virtual course delivery. That includes all relevant COVID-19 guidance and new content relevant to daily market conditions.

On The Learning Platform — Realogy’s official name for the virtual education platform — all brands have their own “university page,” with all training available. There are companywide pieces of training, brand-specific training and even hyper-local pieces of training created by brokerages for their agents.

The second pivot was the creation of “just in time” content to help adapt to the specific ways the market is changing.

“Right now, we really have to re-imagine the way our agents are going to provide safe value,” Lovelace said. “We have to bolster those skills and give them the confidence to rule the recovery.”

That includes the production of shorter, topical and to the point modules, where the company is constantly pulling feedback and concerns.

“We don’t do this TED-style type conversation where we talk to them,” Lovelace said. “Our training is very much focused on actions.”

“It was almost like it was ready for this in a way.”

Email Patrick Kearns

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