Creating a short “virtual video sizzle reel” with a 3D Matterport Tour allows you to extend your marketing reach beyond the constricting dot-to-dot movements or dollhouse perspectives. Although consumers have grown to adore these user-operated features, they don’t easily translate into today’s standard video marketing techniques used by many agents such as IGTV or YouTube Bumper Ads. 

Leverage your 3D Matterport Tour with these five simple steps to create a compelling “virtual video sizzle reel” that captures attention and shows your current and prospective clients that you’re adapting to today’s fluid market environment. 

1. Connect with your local 3D Matterport Tour expert

An affordably priced technology, a 3D Matterport Tour starts at around $150 and increases based on the size of the subject property. A specialized camera allows the Matterport provider to digitally reconstruct the assets into a maneuverable, three-dimensional rendering, creating a Matterport Virtual Tour that can be sent via text, emailed or embedded into personal and property websites.

The technology even provides you an opportunity to go a step further by transforming the assets into a virtual reality tour at no additional expense with the help of Google Cardboard or Samsung Gear VR equipment.

The entire digital scan can be completed inside the property by a single provider within a few hours and does not require an agent or seller to be present, so long as the property is “show ready” upon your provider’s arrival.

Demand for Matterport Tour requests have skyrocketed, therefore, providers are booking up quickly. Once completed, turn times range from 24-72 hours. 

If you don’t know how to use video-editing platforms, seek out a referral to a local video production company that can edit this content for you. No camera crews, lavalier microphones, lighting guys or actors needed.

If you haven’t already been thrust into the virtual world of incorporating 3D Matterport Tours into your marketing initiatives, this is your chance to wow your current clients, provide socially responsible access to your inventory, and show potential seller clients that you’re an adaptable agent with protocols in place to thrive in our new normal. 

You can view Jeff’s virtual video tour of a mansion in La Jolla, CA here

Jeff S. Katz, the Co-Founder of Sellebrate Real Estate, a luxury real estate team based in San Diego, California is a member of the Compass Sports & Entertainment Division and was a Featured Speaker at the 2019 San Diego Association of REALTORS Elevate Expo. Connect with Katz on Instagram or Facebook

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