In challenging times, it’s a smart idea to revisit the fundamentals of good business. This April, go Back to Basics with Inman.

Welcome to Instagram. Yes, this app may be the ticket toward your real estate success. In times like this, it’s important to know how to use this social media tool correctly. Now is a good time to learn how to engage users while building a sense of community and lending a helping hand. Here are five immediately actionable tips you can implement right now.

Get local

Our local restaurants need us now more than ever. 

  • Order once a week from a local restaurant offering takeout. Highlight those restaurants on your story or posts, and be sure tag them so they can share it on their pages, too. 
  • You can make this content engaging by speaking authentically to why you love that restaurant — favorite menu items, fun story about your connection there, history of the spot and more. 

Go live

If you’ve been on Instagram at all these past few weeks, you surely noticed the influx of live chats. Join the club.

  • Host a live webinar on real estate investment. You can bring in a guest lender, talk about the state of the market and try to ease fears.
  • Take a walk (while keep 6 feet of distance), and give a virtual tour of your community. 
  • Host a Q&A session for your community. Potential buyers can ask you all of the questions you are often too busy to answer.
  • Bring on a real estate adjacent specialist to feature, such as an interior designer, landscaper and any specialist in between. 
  • An interesting fact about your city.
  • A motivational quote by a leader within the community.
  • Trivia about your city. 

Go forth, and engage with your community.

Andrew Jevin is a Realtor with Compass in Los Angeles, California. Connect with him on Instagram or Facebook

| lead generation
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