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Millions of dollars are being spent trying to move further “upstream” in the marketing funnel. We may generate thousands of leads, but we only sell hundreds of homes. What should we be doing to best engage the consumer?
Angela Oakes, vice president of JP & Associates Realtors (JPAR); Dan Noma, founder of iReal Estate Pro; and Anna-Marie Ellison, managing partner at ERA King Real Estate all discussed strategies to engage the consumer directly, and help agents to better engage the consumer onstage at Inman Connect New York.
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