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It’s that time of year when real estate professionals and tech experts descend upon the Times Square Marriott Marquis for Inman Connect New York.
Inman Connect New York 2020 is residential real estate’s leading event, drawing hundreds of speakers to the Big Apple to discuss the state of the industry and how to succeed in an increasingly technologically driven world. From Jan. 28-31, hundreds of speakers will take the stage to inform and inspire attendees.
We invite all attendees to share their experiences in the Inman Connect app (available on Apple App Store and Google Play) and on social media using the hashtags #ICNY.
The Inman editorial team will be covering all the proceedings live from New York on our website. Check Inman.com for the latest articles from the conference.
Tuesday, January 28
Katie Lance, Mitch Robinson, A. Bradley Nelson and Abby Lee | AJ Canaria of PlanOmatic / Inside Real Estate
3 marketing trends you should lock down in 2020
Marketing heavy hitters from eXp, Sotheby’s and RE/MAX took the stage to kick off Inman Connect New York on Tuesday and discuss the top marketing trends, visions and tips for agents.
Coldwell Banker CMO shares the keys to a hit rebrand
On the Inman Connect New York 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s 40-year rebrand.
When it comes to marketing, think teamwork
“The community aspect has always been really critical,” Grace Ouma-Cabezas said at this year’s Inman Connect New York.
How to please micromanaging sellers and when to walk away
A duo of real estate veterans share tips on dealing with type-A personalities at Inman Connect New York.
‘Radical transformation’ is totally upending the real estate market
Consumers are gravitating to mobile phones, while new tech like voice interfaces and smart TVs are on the rise as well.
How to be successful marketing luxury listings: Be memorable
Breaking into the luxury property market takes a lot of money, but there’s one marketing factor that may be overlooked.
5 steps to building a database that yields million-dollar deals
At ICNY 2020, brothers and luxury agents Roh and Ramin Habibi share how robust client databases keep their multi-million dollar businesses going.
‘HGTV generation’ still wants agents
Consumers are more empowered then ever today, but real estate industry leaders still believe agents will be able to thrive over the next decade.
How to succeed in a slow market
WATCH: Worried about a slowing market? Here’s how to prevail
“Change and disruption have become such buzzwords that it’s easy to lose sight of the fact that there are things that stay the same in the business,” Warburg Realty CEO Frederick Warburg Peters said.
Top agents will quadruple their peers in digital marketing spend
WATCH: Top agents will quadruple peers in digital marketing spend
Top luxe agents plan to spend four to five times more on digital marketing in 2020 than their less productive peers, according to an internal study of more than 1,000 real estate agents, said the Luxury Presence CEO Malte Kramer.
How agents stopped worrying and learned to love the iBuyer
As the rise of instant buyer platforms continue, agents have kept themselves at the center of the transaction.
‘This is not an unhappy ending’: Mark Choey on life after Climb
Climb co-founder Mike Choey reflects on how the firm grew from two guys in a loft to a top national brokerage before being shuttered earlier this year.
4 tips for guiding clients through their first investment property
“Some people just want a check in the mail while other want to know who’s coming into their home,” Amie Quirarte said.
How to make sure your agents get the most for your lead gen buck
WATCH: Make sure you get the most out of your lead gen spend
Watson Realty ERA President and CEO Ken Carter and BHGRE Company Lead Generation Director Jason Oberman shared what broker-owners can do to receive a better return on lead generation investments onstage at Inman Connect New York.
Wednesday, January 29
Kirstie Ennis | AJ Canaria of PlanOmatic / Inside Real Estate
RE/MAX executive: The consumer and the agent are in conflict
Nick Bailey, the chief customer officer at RE/MAX discusses sorting through the noise of disruption in the real estate industry at ICNY.
Life after an agent team: The good, the bad and the ugly
Now an agent at Warburg Realty, Allison Chiaramonte said she joined a top-producing team at a big brokerage but two years later felt ready to build her own brand.
Ylopo announces new video marketing product DyVA at ICNY
After a year that saw revenue more than double, digital marketing company Ylopo announces the launch of DyVa to automate video creation and advertising for agents at Inman Connect New York.
Nearly 50% of homes sold to iBuyers were in 4 markets: Mike DelPrete
WATCH: Mike DelPrete on iBuyer and tech brokerage growth
Mike DelPrete maps the growth of tech-enabled real estate brokerages and iBuyers from 2018 to 2020 at Inman Connect in New York.
Technology companies and fresh agent ideas oxygenate at Inman Connect New York
Inman Connect New York at the Marriott Marquis in Times Square is where technology companies announce new products and listen to the ideas of real estate agents from all over the world.
‘This is a moment you need to own’: Brad Inman
WATCH: Brad Inman on why now is your moment
During his opening speech at Inman Connect New York 2020, Brad Inman shared his thoughts on the future of the industry and how agents can take advantage.
Agents’ margins ‘at risk’ as real estate industry evolves: Ron Peltier
WATCH: Ron Peltier says agents’ margins ‘at risk’ as real estate industry evolves
HomeServices of America executive chairman Ron Peltier urged real estate professionals to focus on the customer experience if they want to survive a changing industry.
Agent and war hero Kirstie Ennis: ‘Failure is an opportunity’
The Engel & Völkers agent shows real estate what resilience looks like.
4 tips to win repeat business and avoid ‘ghosting’ clients
Most consumers would theoretically be willing to use the same agent multiple times, but in practice few actually do. Real estate leaders shared tips Tuesday for fixing that problem at Inman Connect New York.
Social media is the greatest gift to agents: Ryan Serhant
WATCH: Ryan Serhant says social media is the greatest gift to agents
Serhant, an agent and Bravo TV star, sells roughly a home a week through connections he makes on social media. Now he’s tackling TikTok.
Newsday investigative team challenges agents to wield their power
WATCH: ‘Newsday’ investigative team challenges agents to wield their power
The team behind the three-year Long Island housing discrimination investigation revealed behind the scenes information while challenging agents to fight segregation.
Ryan Gorman: For agents, ‘only the strong will survive’ in the future
WATCH: Ryan Gorman says, for agents, ‘only the strong will survive’ in the future
Multiple real estate industry leaders agreed Wednesday that the next decade will see agent ranks winnowed down.
Keller Williams president reveals exclusive details of consumer app
WATCH: Keller Williams president reveals exclusive details of consumer app
The announcement even briefly brought Gary Keller back to the Inman Connect New York stage, albeit in video form.
Homebuying startups agree: Consumers want simplicity, not speed
WATCH: Consumers want simplicity, not speed
During an ICNY panel, leaders from several startups revealed that consumers have little interest in closing on a home in 24 hours; instead, they want a frictionless transaction.
Chime, Curaytor announce blended solution to bolster agents’ tech stacks
The partnership between Chime and Curaytor announced at Inman Connect New York should offer customers a powerful way to find and nurture listing leads with sleek, IDX-backed web marketing.
How to overcome bias and discrimination in real estate
WATCH: How to overcome bias and discrimination in real estate
Discrimination in real estate is a problem that is not going away, Valerie Alexander, CEO of Speak Happiness, pointed out at Inman Connect New York 2020.
Who should decide what technology agents use?
Industry leaders debated Wednesday at Inman Connect New York if agents should choose their tools, or if a brokerage should step in.
Here’s how Compass uses artificial intelligence to support its agents
“The vast majority of what we do will disappear into the regular tools agents use every day,” Compass CTO Joseph Sirosh said on stage at Inman Connect New York.
Why real estate is heading to an employee model
More and more agents are likely to be employees, rather than independent contractors, in the future, according to panelists at Inman Connect New York Wednesday.
What agents need to know about open platforms and data safety
Industry executives share the challenges of protecting data while pushing innovation during a panel discussion at ICNY 2020.
4 tech products every brokerage should invest in
Two brokers share the technology products they’ve implemented successfully in the last year at Inman Connect New York 2020.
Thursday, January 30
U.S. Soccer Star Abby Wambach | AJ Canaria of PlanOmatic / Inside Real Estate
HomeLight to help buyers make all-cash offers, trade in homes
The new Cash Close product is meant to make consumers more nimble and competitive and is the latest turn in HomeLight’s evolution as a transaction streamlining company.
10 ways tech will take the industry by storm in the new decade
At ICNY, experts shared the top tech trends agents need to know for the decade ahead — think “super” apps, more voice control and better online leads.
Chat-based escrow coordination tool poised to change how deals get done
PrecloseGO is a sleek, super-simple way for transaction coordinators to manage the escrow process, interact with buyers and sellers, and take the deal to the finish line.
‘What doesn’t get measured, doesn’t get improved’: Lead management fuels discussion at ICNY
RE/MAX Select President, Conversion Monster Founder and Boomtown executive come together to share best practices and concerns about agent accountability to provided leads.
3 ways driverless cars will change our cities and how we live
Gensler Co-Managing Principal Joseph Brancato shared how driverless cars will improve walkability and reclaim city space for people onstage at ICNY.
Realogy CEO: ‘It’s going to be a struggle’ for independent agents
WATCH: Realogy CEO says ‘It’s going to be a struggle’ for independent agents
Realogy CEO Ryan Schneider, RE/MAX CEO Adam Contos and EXIT Realty CEO Tami Bonnell discussed self-care and consumer service at Inman Connect New York.
Climate change will impact real estate ‘whether you like it or not’
WATCH: Climate change will impact real estate ‘whether you like it or not’
Miami Agent Nick Quay argued Thursday that real estate professionals can thrive by helping their clients understand how climate change will impact them.
This is the one trick you need to build trust with your clients
WATCH: This is the one trick you need to build trust with your clients
“It’s worth taking the time” said “Money Whisperer” Joe McLean onstage at Inman Connect New York, in a panel titled “Why Trust is the Key to Financial Success.” The panel concluded that your primary goal should always be to build trust with clients.
Abby Wambach: ‘Step into your power’
WATCH: Abby Wambach on leading from the bench
Don’t miss your opportunity to lead — from the front or from the bench.
Glenn Sanford gives a walking tour of eXp Realty’s virtual world
WATCH: Glenn Sanford gives a walking tour of eXp Realty’s virtual world
The game-like environment serves as the growing brokerage’s campus — and eliminates the need for a brick and mortar operation.
Blackstone CEO predicts increasing demand for urban real estate
WATCH: Blackstone CEO predicts increasing demand for urban real estate
Stephen Schwarzman shares lessons he learned from the recession and being the one-time largest owner of single-family real estate in the country.
When is it time to drop someone from your real estate team?
Dropping agents from your team can be one of the toughest things a leader has to do. But it could provide you team a boost.
Looking to expand your team? Here’s what you should know
“Grow when your hair’s on fire,” Keller Williams broker Sarita Dua said at Inman Connect New York on a panel focused on knowing when and how to grow teams.
Pocket listing ban will have ‘huge impact on consumers’
A pair of industry leaders argued Thursday at Inman Connect New York that NAR’s recently approved Clear Cooperation Policy will ultimately be good for everyone.
3 steps to boosting your team’s productivity and happiness
Berman and Pollinger co-founder Chris Pollinger shares how to build a dynamic team by focusing on agents’ strengths.
Should an agent get paid for going to showings?
Brokers and team members sounded off on agent compensation at Inman Connect New York.
Bright chairman calls for more MLS data sharing, possible consolidation
Jon Coile, who is also a vice president at HomeServices of America, said Thursday that today’s boundaries around MLS data make little sense.
5 apps that will help agents avoid becoming obsolete
Drew Uher, CEO of agent matching company HomeLight, suggests five must-have “apps” agents should offer consumers in their “app store.”
Joe Rand rips New York City’s flawed sales data practices
The managing partner of Better Homes and Gardens Rand Realty, believes New York City’s market improved when brokerages started sharing active listing data. Now they need to fix the sales data black hole.
Friday, January 31
Moderator Merritt Hummer, Paul Hurst, Dominic Chan and Arthur Kaneko (left to right) at Inman Connect Friday | AJ Canaria of PlanOmatic / Inside Real Estate
Compass likely to avoid WeWork’s fate: Venture capitalists
Compass and WeWork both took massive amounts of cash from Softbank, but experts say the two companies are actually quite different.
Want higher attach rates? Make your agents employees
Paul Hurst, the vice president of venture investments at First American, advises that companies are more likely to get consumers to use affiliated services if they use W2 agents.
Big money and MLS disruption are ‘here to stay’
Experts said Friday that the multiple listing service landscape is likely to see continued technology innovation, as well as consolidation in the future.
