Want to reach buyers in your listings? Ask Alexa to open Realty Voice

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Realty Voice is a smart-speaker app for promoting real estate services and listings.

Platforms: Amazon Echo
Ideal for: All brokers, teams and agents

Top selling points

• Easy setup
• Tracks unanswered questions
• Agent “flash brief” for news feeds
• Good tool for listing presentations

Top concerns

Now the third mainstream entry for real estate, Realty Voice might have some catching up to do in terms support and features.

What you should know

More competition is good. It makes companies work harder to ensure product quality, and it often results in new innovations.

The real estate smart-speaker app market needed more competition, and it’s getting it in the rollout of Realty Voice.

As you might expect, users can leave an Amazon Echo in a listing for buyer’s agents and their clients to access for information on the house. The intent, as it is with all of these services, is to be able to offer more than what abbreviated MLS descriptions allow.

Realty Voice creates a flyer for the property to announce its presence and encourage interaction.

The flyer I saw was pretty rudimentary, and Realty Voice should consider finding a way to brand these, and generally spruce them a up a bit. After all, everything in your listing reflects your brand. This is why you hire stagers, right?

Setting up your Echo is as easy as asking Alexa to register it. The additional details, device name according to location and devices associated with each listing are all managed in a single admin interface.

The user interface (UI) also appears early-stage, but in this case, that’s a good thing. These things can be more complicated than they need to be sometimes, so the more upfront the user experience, the better.

I think the metrics dashboard is a nice touch because it puts all the interaction data by date in a single place, which could be used to communicate with sellers about what people care to know.

Questions should range from the simple stuff, like homeowner’s association details and the last time the termite inspector found something. Essentially, it’s the stuff that most buyer’s agents have to go back to the listing agent to learn.

A couple of standout features on Realty Voice that I feel makes it worth your consideration are its active tracking of unanswered questions and its ability to create “flash briefings.”

The former feature allows you for easy insights about how people are using your Echo and what they want to know about the home. You can add them into Alexa’s skill set with a single button.

Unanswered questions, as well as direct feedback, are accessible via a timeline of device interactions.

Flash briefings are short first-person notes or “quick audible blogs” from agents that can be added on request to the seller’s news feed. Agents would be wise to remind them to do so and leverage this feature as often as possible. It’s a cool value-add.

Realty Voice hasn’t been up and running for long. In fact, it’s been market-ready for only a couple of weeks. That doesn’t mean it isn’t house-ready, though. I find it a worthy competitor to both Voiceter Pro and Agent NEO, at least in terms of their ability to chat about a listing.

Realty Voice is incentivizing new users with attractive pricing and multiple tiers of service.

Again, this niche proptech vertical needed more competition because the two aforementioned players email me every time I mention the other, concerned for their place within the Inman audience. I don’t blame them; they’re staying on top of their market.

And there’s no doubt I’ll hear from them momentarily after this review runs, too.

Craig C. Rowe started in commercial real estate at the dawn of the dot-com boom, helping an array of commercial real estate companies fortify their online presence and analyze internal software decisions. He now helps agents with technology decisions and marketing through reviewing software and tech for Inman.

Have a technology product you would like to discuss? Email Craig Rowe