30+ End-Of-The-Year Real Estate Marketing Ideas To Help You Stand Out

It’s the time of year when we’re all looking forward to the holidays and planning our promotional gifts and marketing mementos. Whether you’re looking to change up your current holiday giving or want to start a new tradition, we’ve got a host of great ideas.

This post was last updated Nov. 28, 2022.

It’s time to look forward to the end-of-year activities, including planning, promotional gifts and marketing mementos. Whether you’re looking to change up your current holiday giving or want to institute a new tradition, we’ve got a host of great ideas to help you get attention, stay top-of-mind and still stay on budget.

Holiday-themed gifts and pop-bys

Any of these make an adorable gift when you stop by to see your clients and referral sources or your favorite lenders, title agents and other colleagues. Don’t forget to accompany your gift with a cute card to remind them of you.

A fresh wreath sure to fill their space with the scent of the season. Choose bay leaf for November or balsam for December.
Holiday bulbs like Amaryllis and Paperwhites make a beautiful gift. Deliver them this week for blooms by Christmas.
You can’t beat a classic, so don’t try. Choose a gift bag of gelt to celebrate Hannukah or a tin of peppermint bark for pre-Christmas snacking.
Even if you’re not a great chef, you can share a little homemade goodness with some simple holiday treats. Banana bread, puppy chow and reindeer poop are simple to make and always welcome.
Think about ways to help out clients this holiday season by providing all of the fixings for a favorite meal. Consider any of the following gift baskets or boxes:
- A breakfast basket with muffin or pancake mix, coffee, and jam or syrup.
- An appetizer basket with cheese, crackers and a bottle of good wine.
- A soup basket with beans, spices, crackers and a soup ladel.
- A cookie basket with cookie mix, cookie cutters, sprinkles and a new oven mitt.

Market-themed gifts and pop-bys

Remind area natives why your community is so special, and help newcomers get up to speed on the best spots in the area. These also make great closing gifts for buyers.

Two coffee mugs and a pound of coffee from your favorite local coffee shop.
A dozen donuts or other sweet treats from your favorite local bakery.
An ornament for the tree from an iconic local site. For D.C.-area agents, a White House ornament is always popular. For Orlando or Anaheim, a Disney ornament is a must.
Put together some swag from the local high school or college, including apparel and water bottles. Include two tickets to a basketball game or other event on campus.
Buy tickets for holiday-related arts events in your area, like ballet, choral and theatrical performances. These festive events might take place at the local community theatre, college campus or in nearby churches or schools.

Football-themed gifts and pop-bys

In many markets, football is practically a religion. Welcome newcomers and introduce them to their new hometown team, or just provide the fixings for a fun rivalry game or bowl day viewing party.

Bring a packet of chili starter as a pop-by gift along with a wooden spoon or a bottle of hot sauce.
Put together a bowl day party package with a six-pack of beer from a local small batch brewery and a selection of pretzels and chips to go with it.
There’s nothing as simple and delicious as a warm crockpot dip on the game day buffet. Put together the ingredients along with your favorite recipe and become part of their annual tradition.
Want a pop-by idea for a family with kids? Bring them a brand new football to toss around during halftime in their new home’s backyard.
Know a football widow who won’t be watching the big game? Give her two tickets to the movies for that day so that she can get away with a friend and escape all of the cheering.

New Year’s-themed gifts and pop-bys

If you want to get people thinking about the idea of new — a new house, the new spring market — tie your message to their New Year’s celebrations.

Stop by with a classic bottle of champagne and two fluted glasses so they can toast 2023 in style.
Alternatively, help them recover from their late-night revelry with a Bloody Mary kit featuring vodka, Bloody Mary mix, Tabasco sauce, a jar of olives and a bunch of celery.
If you’re in the South, be the first to bring them a big bag of blackeyed peas and a bunch of collards for the traditional New Year’s meal.
Stop by with a brand new calendar or planner, so that they can start thinking about their next moves.
Keep the celebration going through the Chinese New Year with a gift card to your favorite local Chinese restaurant.

Entertainment-themed gifts and pop-bys

Many of the biggest movies in the Hollywood universe are coming out over the next couple of months. Here are some film-themed ideas for your favorite movie buffs.

Send your comic-loving clients to see Black Panther: Wakanda Forever, the latest installment of the MCU. If you know families with some hardcore Marvel fans, you’ll be the superhero.
Many local theaters are running classic holiday movies on the big screen. Check your local listings for Christmas Vacation, A Christmas Story and other beloved favorites, and then invite some of your best referral sources to a showing.
A year’s subscription to Disney+ promises to be a huge family fun, and all of the kids will want to see it. If you’re looking for a closing gift aimed at the youngsters in the household, this one can’t miss.
Avatar: The Way of Water is another much-anticipated film, and it opens on Dec. 16. Tickets to the film will make a memorable gift.
For young couples who might not be able to get a sitter, consider an Amazon Prime or Apple gift card, so that they can share their favorite holiday movies with the kids or have a quiet night in after the kids have gone to bed.

Pop-by ideas to get you through the entire year

Darryl Davis came up with this list of pop-by ideas for agents:

National Popcorn Day: Gifting a little box of popcorn with a note that reads, “Just POPPING by to say thanks for being a great client!”
National Latte Day: A gift card for a coffee shop with a note: “Thanks a LATTE for your business!”
National Ice Cream Day: Handing out little ice cream scoops and a note: “If you want the SCOOP on real estate, give me a call!”
National Donut Day: A small box of donuts with a note: “DONUT forget to call me for all your real estate needs!”
National S’mores Day: Hand out a little bag with graham wafers, chocolate, and marshmallows with a note “I’m never too busy for S’MORE of your referrals!”
Summer: Package of Swedish Fish gummies and a note: “It’s o-FISH-ally summer! I’m HOOKED on happy clients and referrals, so if you need anything, give me a call!”
Anytime: A packet of tea bags with a note: “Referrals are my special-TEA”
Anytime: Flavorful seasoning mixes with a note: “Have real estate questions? I’m a seasoned professional!”
Anytime: A packet of Reese’s Pieces with a note: “I’m thrilled to PIECES to have you as a client!”
Halloween: A package of ghost-shaped cookies with a note: “It’s a BOO-tiful time to buy or sell a home!”
Easter: A package of Easter eggs with a note: “Thanks for being such an EGG-cellent client!”

Fall-focused pop-bys

Hot cider packets with a note: “Mulling over the housing market? Call me for some in-Cider information! I can help!”
Apple or pumpkin pie with a note: “Any way you slice it, you’re a blessing of a client! Thank you!”
Pie cutter/server with a note: “For all your real estate questions or needs, I am here to serve! Thanks for being a great client!”
Bag of apples with a note: “You’re the pick of the crop! Thank you for being such a great client!”
Mini bundt cakes with a note: “Nothing BUNDT thankful for you! I’m here for you!”
Bottle of pumpkin spice cold brew with a note: “Your referrals are pumpkin spice and everything nice! Thank you for your business!”
Jar of cranberry chutney with a note: “Have a BERRY Happy Holiday! Thank you for your business and referrals!”