The luxury market is changing, and with change comes uncertainty. But that’s not a bad thing. In fact, agents should see it as quite the opposite.
To kick off Luxury Connect, Brad Inman told the audience, “In an uncertain time, you’re never more needed. When people are uncertain, they need really good advice.”
And to be equipped to give that advice, agents must have three qualities that Inman calls the “IQs”: emotional intelligence, technology intelligence, and market intelligence. These areas collectively mean that agents need to have a deeper understanding of what their clients need and how to go deeper into the market than those clients could on their own.
Watch the full video above on Inman Select to find out how the luxury market has changed and learn more about how to master Inman’s IQs.
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