Attention and impact are critical components of brand building in our noisy online world. “The average consumer sees 10,000 advertisements every day,” Jason Frazier, CEO of Shred Media, told the crowd at Inman Connect Las Vegas. “You want to be the person that they say ‘I see you everywhere.'”
Frazier notes that when you build awareness first, you get better conversions on your leads. “If someone actually knows you or feels like they know you, conversions go to 35-40 percent higher,” he notes.
One of the easiest and cheapest ways to build brand awareness is by running targeted mobile-friendly Facebook ads for only $2 per day (you can even go as low as $1 per day).
“This is going to be the easiest Facebook ad strategy you’ve ever heard of,” Frazier said. “It’s super simple, super cheap, and it absolutely works.”
Watch the full video above to get the step-by-step process.
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