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Teamwork, like any relationship, requires negotiation and compromise. But for many luxury real estate agents, it pays dividends. A productive partnership can help reduce workloads for everyone while driving more business with a wider network of clients.
“My advice for people looking to partner who haven’t done it before: make sure that your strengths and weaknesses are not identical,” says Jim Burtnick, a senior real estate advisor with Canada Sotheby’s International Realty in Toronto, Canada. “You want someone who complements you: you might be strong in the customer service aspect but they might be strong in the networking aspect.”
His business partner and fellow senior advisor Richard Silver agrees. “You’ve got people who are specialists in certain things,” he says. “There’s always a better person on the team to make sure the client is looked after.”
Watch this video to dive into how collaboration and shared accomplishments can make success so much more rewarding. “I think it’s really a case where the sum is greater than the parts,” says Burtnick.
About Sotheby’s International Realty
Sotheby’s International Realty was founded in 1976 as a real estate service for discerning clients of Sotheby’s auction house. Today, the company’s global footprint spans 990 offices located in 72 countries and territories worldwide, including 43 company-owned brokerage offices in key metropolitan and resort markets. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a franchise system. The franchise system is comprised of an affiliate network, where each office is independently owned and operated. Sotheby’s International Realty supports its affiliates and agents with a host of operational, marketing, recruiting, educational and business development resources. Affiliates and agents also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.
The affiliate network is operated by Sotheby’s International Realty Affiliates LLC, and the company owned brokerages are operated by Sotheby’s International Realty, Inc. Both entities are subsidiaries of Realogy Holdings Corp. (NYSE: RLGY) a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. Sotheby’s International Realty Affiliates LLC and Sotheby’s International Realty Inc., both fully support the principles of the Fair Housing Act and the Equal Opportunity Act.
