If you are like many real estate agents, you struggle to find a great closing gift to give to clients and perhaps settle on things like gift cards, wine or house warming plants.
While we are sure your clients do appreciate your gifts, what if you could give them something that could really create a “wow” moment? What if you could give them something they would continue using 10 years down the road? Our team struggled to find a great closing gift until several years ago when we discovered BizBoxes.
BizBoxes are fully customizable moving boxes that act as walking billboards for your real estate business. They can showcase your name, logo, photo or anything else you’d like. Every package also comes with common moving supplies. Our team thinks they are the perfect closing gift because they benefit both the client and agent in several ways.
Benefits to the agent
1. Marketing
BizBoxes are fully customizable, meaning you can design your box however you’d like, so these mini-billboards are an easy way to market your real estate business to friends and family on moving day.
Typically, we send a package to our buyers after they sign the contract, or for our sellers, we send them right when we get the listing as a way to help clients declutter their home.
Either way, friends and family of our clients will be handling boxes with our information on it, and these boxes have the potential to turn strangers into prospective clients. Plus they make it possible for you to be remembered on moving day, even when you can’t be there in person.
Additionally, we take a few boxes to our listing appointments. That way prospects can get an idea of our great service and separate us from other agents.
True story: We once sent 30 boxes to a prospective seller hoping to help secure the listing.
Later, when I was on my listing appointment, the seller told me that they had interviewed another agent. As they were showing the other agent the garage, the agent saw the Armbruster Team boxes and commented, “I’m not going to get this listing, am I?”
The agent was right.
2. Client retention
Something else that sets this gift apart is these boxes will be used by your clients for years to come. Because these are nice new boxes, not only are they perfect for moving, but clients keep them for storing and decluttering. Or better yet, maybe they’ll give them to a friend!
The point is, unlike gift cards, these boxes last for years, and you’ll never know who might see your boxes.
3. Convenience
Another plus when ordering BizBoxes is that it’s super easy. You don’t have to handle or store any boxes as you can select increments of five to 30 boxes and have them delivered directly to your client.
And they are affordable for any price point ranging from $50 to $100. Once your artwork is setup, they arrive within a few days, and all you have to do is sit back and wait for your client to thank you.
Benefits for clients
What makes this gift so great for the clients is that they all need them. There’s no getting around it. All of your clients buying or selling a home could use boxes to help them move.
What makes your gift even better is whether they know they need boxes or not, they are surprised when your BizBoxes arrive on their front door. Many times they are so pleased, they have posted a picture of their boxes on Facebook bragging to all of their friends!
Editor’s note: This is not an advertisement for BizBoxes, just a few tips from a team that’s found something that works for them.
Justin Armbruster is a marketing coordinator for The Armbruster Team in Topeka, Kansas. Connect on Facebook or Instagram.
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