Welcome to our first episode. Here’s where we get the inside story of Gary’s journey from aspiring rock star to rocking the real estate world. See how a series of good decisions, a millionaire mindset, and the sheer will to succeed laid the groundwork for the tour de force at the forefront of real estate today.

Welcome to our first episode. Here’s where we get the inside story of Gary’s journey from aspiring rock star to rocking the real estate world.

See how a series of good decisions, a millionaire mindset, and the sheer will to succeed laid the groundwork for the tour de force at the forefront of real estate today.

Show Notes:

  • 00:60 – In 1979, Gary had no plan, much less no plan B.
  • 03:00 – Young Gary met a lawyer, a banker, and a Realtor. Only one profession appealed to him.
  • 04:46 – Gary discovers what 100% commission actually means as a new real estate agent.
  • 06:18 – New agent Gary Keller starts his career… homeless.
  • 07:49 – The database of the late 70s: a Rolodex that his father bet $500 against.
  • 09:11 – A behavioral profile showed that Gary would be no good at sales. Wait… what?
  • 10:45 – How to help people make a good decision.
  • 12:05 – Gary tries to make the leap from runner-up rookie of the year to agent training. But he doesn’t get the job… at first.
  • 14:22 – Can you door knock for talent? Yes.
  • 15:41 – The launch of Keller Williams and a company that works for people.
  • 18:28 – Meet Joe Williams and his iconic red couch and chairs.
  • 21:24 – Gary recruits his first two agents from the community college real estate school. And both still work with him today.
  • 23:55 – Keller Williams was profitable in the first year and has been ever since. Lead with revenue.
  • 24:50 – What would Gary Keller today tell Gary Keller on the first day of Keller Williams?

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