OJO Labs, the startup behind the artificial intelligence-based (AI) personal assistant “OJO,” announced Tuesday its raised $45 million in Series C funding, bringing its total funding to $75 million.

With the new funding, the company will continue to scale nationwide, consider more acquisitions and increase its data science, engineering, product and design teams to attempt to deliver a better, faster product.

“Our early investments and willingness to be first to market with this type of product gave us a significant head start in building our now patented technology,” OJO Labs CEO John Berkowitz said. “We have been incorporating valuable learnings into our product. Doubling down on our investments now will further accelerate our competitive edge and more importantly will enable us to deliver a truly incredible experience for millions of consumers.”

OJO Labs founders John Berkowitz and David Rubin

OJO Labs founders John Berkowitz and David Rubin | Credit: OJO Labs

The funding round was backed by LiveOak Venture Partners, Realogy Holdings Corporation, Royal Bank of Canada, and Northwestern Mutual Future Ventures. Realogy, the nation’s largest real estate holding company, previously invested in OJO Labs during its last funding round.

“At Realogy, as we look to either build or partner with great technology that helps our affiliated agents be more productive, AI and machine learning tools are crucial to creating efficiencies that drive results,” said Ryan Schneider, Realogy president and CEO, in a statement to Inman. “About a year ago, we formed a partnership with OJO, whose virtual assistant has helped produce higher conversion rates and closed transactions across our brands, and we are proud to further invest in the great work John and his team are doing to push this leading-edge technology forward.”

OJO is a virtual assistant that engages buyers and sellers through natural conversations using mobile messaging. It’s the home process search re-imagined, in a one-on-one conversation with a machine that uses that AI technology to provide the consumer with listing information, home discovery, neighborhood selection, budget or financing guidance.

In October, OJO Labs acquired WolfNet, a longtime IDX website builder for brokers and agents. The strategic acquisition, according to Berkowitz, ensured they could access more accurate listing data more quickly. The company continues to run WolfNet as a separate, consumer-facing product and will continue to offer it to the industry at large.

Berkowitz isn’t necessarily shopping for other tech startups right now, but admitted that, like any good entrepreneur, he’ll be on the lookout for good partnerships and acquisitions.

“I think there are more acquisitions like that, opportunistically, where you have great teams, unique technology that adds value to our product that we can then enhance,” Berkowitz said. “In those cases, we will buy and partner like everyone else.”

Berkowitz spoke highly of Schneider and the company’s use of artificial intelligence. He said he believes Schneider undersells Realogy’s AI power, at a time when there’s a lot of talk about it from competitors in the industry.

“You have this relatively conservative data scientist as a CEO which is really nice when you’re a legitimate, practicing AI company,” Berkowitz said. “He doesn’t suffer any of the fools of all this handwaving. He understands results come slowly and steadily. He’s not scared to invest.”

Email Patrick Kearns

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