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WATCH: The power of a belief-driven brand

Photo credit: Kyle Espeleta

Can you take your passion and build a brand that stands for something? That’s what Baldwin& Founder David Baldwin did.

“We actually want to create a culture of acceptance. I’m a firm believer that empathy is the key to everything,” Baldwin said.

Watch Baldwin onstage at Inman Connect New York as he tells the story of how his brand Ponysaurus Brewing in Durham, North Carolina, got involved in one of the most controversial state bills (HB2) and created a support system that raises money for LGBTQ issues — and how the brand has grown as a result.

Watch the full conversation above on Inman Select.

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