Mike Miedler’s first job out of graduating from West Chester University of Pennsylvania was at Century 21. Now, over two decades later, the New Jersey native has been named CEO of the company that gave him his start in the real estate business.

Mike Miedler. (Credit: Realogy)

“I think it’s an opportunity for me to basically continue what I’ve done with the Century 21 organization for over 21 years,” Miedler told Inman, about taking on the new top leadership role. “I started here literally out of college and have worked in so many different capacities and know so many different agents and brokers throughout the network.”

Miedler told Inman he’s stuck with Century 21 all of these years because of the people and the system the franchisor has in place.

“It’s an iconic brand that’s been around the industry for many years – probably the originator in the space of real estate franchising,” Miedler said. “And it’s continued to evolve over the years. I’ve seen a ton of different changes from the day I walked in, in 1998, and Century 21 has been leading the pack almost every step of the way.”

Miedler will take the job over after outgoing CEO Nick Bailey stepped down, saying he wanted to spend more time with family and move back to Colorado, as the company announced this week. Under Bailey, Century 21 undertook an ambitious rebrand, which has been polarizing with some resistant to the change and others celebrating the refresh.

Miedler is also a big fan of the recent rebrand and told Inman there’s no consideration of going back to the old logo and branding.

“We have a phenomenal, progressive, forward-looking brand,” Miedler said. “Like many different brands that evolve over time, whether it be Starbucks, or Holiday Inn, or Southwest, hundreds of great, iconic brands like ours continuously evolve and it’s a new look for today and we are full speed ahead.”

“There’s obviously a lot of different options out there and there’s always something for somebody,” Miedler said. “You can look back to even the 70s and 80s with other versions whether it be Help-U-Sell or some other discount models that exist or have been out there.”

Century 21 is under the umbrella of Realogy, along with Better Homes and Gardens Real EstateCentury 21Coldwell BankerERA Real Estate and Sotheby’s International Realty in Realogy’s portfolio of real estate franchises.

“What we are able to provide is a leadership position, a platform, tools, technology training things that agents need as the basics of this business,” Miedler added. “Really as hard as this business is, its really about the basics – the constant blocking and tackling that you need to do be successful in any sales industry. That’s what we’re out there looking to provide.”

Email Patrick Kearns

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