There were several best-selling real estate sales books released in 2018, starting with Joe Rand’s book Disruptors, Discounters and Doubters, which was launched at Inman Connect New York last January.
The following is a quick overview of each book that managed to make the top 100 in the real estate sales category on Amazon, in order of release date.
Real estate professionals are threatened by disruptors trying to displace the industry, discounters attacking their value proposition and the doubters in their midst who are insecure and terrified of change.
Joe Rand argues that the way for brokers and agents to fight back is to improve the client experience by expanding their conception of what people need and thinking creatively about how to raise standards, modernize the value proposition and streamline the real estate transaction.
By tracking your real estate activities and transaction data, this fill-in-the-blank book helps you create a customized business plan (with realistic monthly goals). At the same time, you’ll discover vital statistics that allow you to target your skills and income growth. This logbook is a companion to the handbook of the same name.
Nine Century 21 agents (Angela Avilez, Jerry Cibulski, Jordan Dennis, Sonia Figueroa, Sarah Ambler Figurski, Rett Harmon, Greg Harrelson, Steven Norris and Justin Udy) came together to share their insights, successes and lessons learned along the way. Each chapter, written by a different author, covers a variety of topics that will appeal to agents of all skills levels and interests.
From the co-author of Miracle Morning for Real Estate Agents, Explosive Sales Growth in Real Estate guides agents on the path to earning a six-figure income in real estate sales. The concepts outlined in each chapter are easy to read, understand and implement.
Agent Mastermind is a compilation of short chapters contributed by national sales coaches and members of the Agent Mastermind Facebook group. It will give you a quick overview of their sales philosophy, and if you want to learn more, they’ve included links to additional content by the contributors.
Ron Howard shares systems and strategies his team have used to become one top RE/MAX teams nationwide. As the title suggests, the focus of the book is attracting clients who want to work with you as opposed to cold calling and other prospecting methods.
Brown’s latest book The 7 Deadly Sins of Sales is written in true Leigh Thomas Brown fashion — open, honest and hilarious! Learn the sins you have been committing in your business, so you can confess your problems and develop the discipline to banish those sins — and your guilt. This easy-to-read book is packed full of simple solutions that will take your interactions with customers from frustrating to fun again. Once you’ve acknowledged the error of your ways, you will be able to create new habits to propel your business from mediocre to super-charged. I recommend this on Audible.
Million Dollar Listing New York star, Ryan Serhant shares how he got into the business, persevered through failure and core principles that helped him succeed. If you’re a fan of the show, or are just looking for some inspiration, this book is worth picking up.
Designed as a reference guide, the Real Estate Marketing Playbook lays out real world marketing tactics, best practices and benchmarks for real estate agents. Each chapter is completely self-contained so you can jump around and revisit each section as needed.
Brandon Doyle is a Realtor at Doyle Real Estate Team — Re/Max Results in Minneapolis and co-author of Mindset, Methods & Metrics – Winning as a Modern Real Estate Agent. You can follow him on Twitter.
