U.K.-based, flat-fee brokerage Purplebricks has unveiled its brand new logo — the company name inside an open purple square.

The U.K.-based flat-fee brokerage Purplebricks has unveiled its new logo.

The logo, which features the company’s name in white text enclosed in brackets, replaces a previous insignia entwined in bricks, a play on its name.

A Purplebricks spokesperson confirmed that the new logo will be used for the company’s UK, US and Australian branches.

New logo on the left, old logo to the right.

While real estate companies frequently revamp and modernize their logos, the real estate industry at-large, and the consumers they serve, often have passionate opinions about these design adjustments.

Earlier this year, the National Association of Realtors paused the rollout of a new logo — the first such redesign in 45 years — after a vocal backlash from some of its dues-paying members, who balked at the price of the revamped three-dimensional design, which came in at approximately $250,000.

In a Property Industry Eye article readers were mostly unmoved by the new Purplebricks logo, and they voiced their disapproval in the comment section.

“Well I guess when you get paid regardless of result you’ll have plenty of spare money lying around to spend on rebranding!” one reader wrote. “I’m sure all of their customers who got absolutely nothing for their money will be delighted?”

Others, however, saw the value in a rebrand. In February, Purplebricks found itself at the center of controversy after an industry analyst accused the company of hiding the true number of homes it sells through its flat-fee program — a claim Purplebricks has denied.

“Don’t underestimate rebrands,” one reader wrote. “They’re done for a reason and they take a hell of a long time to complete.”

What do you think of the new Purplebricks logo? Vote below:

Email Veronika Bondarenko

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×