Some of the biggest names in real estate technology have teamed up to build a new digital platform meant to make the lives of agents easier and streamline the process of closing deals.
The platform is the result of a collaboration between BackAgent, which helps manage transactions and offers a real estate intranet, Propertybase, a customer relationship management system (CRM) based on the Salesforce platform, and Boston Logic, which offers brokerage software and which acquired Propertybase last year.
The new platform will maintain the Propertybase brand name, but offers an array of features all in one place. It includes configurable real estate websites that use intelligent SEO; integrates multiple listing services and routes leads using a smart CRM; provides paperless transaction management, as well as a collaborative brokerage intranet; includes marketing services that have both digital and print components; and is powered by what the companies describe as “the most scalable and secure cloud in the industry.”
Vance Loiselle, CEO of Boston Logic | Credit: Vance Loiselle/LinkedIn
Boston Logic owns both Propertybase and Backagent. However, by combining their efforts, the companies will be able to serve more than 200,000 agents in 1,500 brokerages and teams. The launch of the new platform marks the first time that group of agents will have the option to access such a comprehensive suite of services from all three companies.
The new platform is the result of more than a year of work.
Vance Loiselle, CEO of all three companies, told Inman that he was excited to have the various services integrated into one place and argued that there really isn’t a comparable product that is currently available.
“The breadth and sophistication of the capabilities that brokerages will get now, across segments, is far superior to anything across the marketplace,” he said.
John Voigt, a spokesman for Propertybase, told Inman that one of the primary things that sets the new platform apart from competing products is how it can be customized to a brokerage’s needs.
“Everything gets pulled into one product that can configure and scale to a business’ needs,” he added. “We pride ourselves on being consultative in our approach.”
The new Propertybase platform is available in several different tiers, with pricing for the most basic option starting at $79 per month per agent. Pricing for the all-inclusive package starts at $399 per month, plus $89 per month per agent.
Prospective clients get access to the platform by first requesting a demo version from Propertybase’s website. Voigt said that a company representative will then reach out and ask about the size and scope of the client’s company. He added that Propertybase works with clients to address their specific needs and avoiding a simple “out of the box” solution is one of the things that sets the company apart.
In a statement, the companies promised that the new platform would “take innovation and scale to a new level in the real estate industry.”
Loiselle added that the new platform is the result of wanting to stay innovative in a changing market.
“I’m a firm believer that the real estate industry is being innovated and disrupted by technology,” he said, “and we want to provide the most innovative tools we can.”
