Many real estate agents beat their brains out trying to sync flashy new marketing tools into their marketing. Trying to fit it all together, however, leads to information overload. Boiling it down to the necessities greatly helps when it comes to automation and digital marketing.
For a lot of agents, the digital marketing newbies, it’s a whole new world entirely. I believe as more and more tools are being made intuitive and as real estate agent technologies improve, there will be an increased focus on digital marketing tools that help generate leads and optimize lead generation.
Let’s take a look at four sophisticated digital marketing tools that can help real estate agents pull in more leads in 2019.
1. Matterport
Visuals have become an increasingly important marketing element. It’s true that before reading any text, 60 percent of prospects will watch a video, according to Diode Digital.
Immersive media takes this a step further, and most real estate buyers find it more engaging.
Matterport is a tool that helps to create sensory visual tours. The recent collaboration of Matterport with 3D configurations platform Rooomy ensures that real estate prospects are able to make decisions on space customizations that best fit their lifestyle. And they’ll be doing this right from the comfort of their home.
However, taking your marketing up a notch with Matterport’s immersive media tools comes at a steep price: the Matterport Pro 3D camera costs $3,995 plus a $49 to $149 monthly subscription, with a preconfigured number of spaces. If you need to create new spaces, you pay a one-time processing fee of $19 per space.
2. Facebook ad campaigns
Facebook’s sophisticated marketing tools are indispensable for many advertisers. Facebook keeps improving its retargeting and geotargeting features to help you reach the right audience more efficiently.
However, note that you get nowhere by displaying your ads in people’s faces all the time. Having a great content strategy that’s focused on providing solution-oriented information will be a boon to your social ad campaigns.
At a cost-per-click rate of 20 cents to 80 cents, you can get started on Facebook ads easily. With the right targeting and messaging, you’re guaranteed to get an influx of new leads.
3. Google My Business optimization
This tool not only optimizes your business for local search but also helps you create a mobile website within minutes. Note that a large number of internet users will access your website through mobile — it’s expected to pass the 5 billion mark next year. So optimizing your business for mobile and local search has become increasingly important for real estate agents.
Want to make it easy for local prospects to find you and get the right information about your business? Then list, and keep updating your business on Google My Business.
The Google My Business service is free — but hiring an SEO specialist to optimize your Google My Business page for local search would be a good investment.
4. Contactually
Customer relationship management (CRM) tools will help optimize your lead nurturing, and the good news is that it is becoming more affordable. If you haven’t gotten on the bandwagon, it might be time to consider it. With an intuitive tool like Contactually, all you need is the right setup, and you can automate your marketing to free up more time.
Tracking leads, running email ad campaigns, boosting social media campaigns and measuring engagement all become much easier when you have CRM tools that allow you to be much more efficient with your marketing. If you choose Contactualy, all you need is the professional package, which costs $59 per month.
Being able to automate your lead generation process as a real estate professional is crucial as it can help you maintain an influx of new leads for your real estate business. Familiarizing yourself with these tools, you should be able to come up with a lead generation and nurturing strategy that works for you.
Alana Douglas is the owner of Realtor Douglas in Imnhaha, Oregon. Follow her on Twitter or Google-Plus.
Updated after publication to remove Zillow Featured Listings, which are no longer available from the company.
