A trio of real estate brokerages are undertaking an initiative to share buyer data and habits among fellow brokerages with the help of real estate tech startup RealScout, following the lead of seven of their New York City peers.
Berkshire Hathaway HomeServices Fox & Roach, Howard Hanna Real Estate Services and Long & Foster Real Estate announced Tuesday a new partnership with RealScout to bring the Buyer Graph to their respective markets.
RealScout’s Buyer Graph aims to empower real estate companies with a platform that allows buyers, sellers and their agents to leverage homebuyer behavioral data.
“As one of the first brokerages to bring RealScout to the Midwest and Mid-Atlantic regions, we’re pioneering an experience for our clients that will transform how they work with our agents,” Howard “Hoby” Hanna, president of Howard Hanna’s real estate brokerage said. “This technology gives us unprecedented insight into homebuyer demand, which ultimately helps us to get the best deals for our buyers and sellers.”
The platform distills aggregated data from homebuyers to determine market insights, ideal price points and other information for agents. It also gives buyers a better sense of what their competition is looking at and their buying ability.
RealScout’s platform, in addition to the buyer graph, offers a listing search and alert platform to connect agents and consumers. All of the brokerages involved will be able to securely collaborate on the collected data.
“Providing a compelling online experience for our customers is a must,” Joan Docktor, president of Berkshire Hathaway HomeServices Fox & Roach Realtors said. “With RealScout, our customers are getting a top-tier home search experience, while our agents enjoy the productivity and conversion gains of RealScout’s agent platform.”
The Buyer’s Graph was launched in New York City last month, with Brown Harris Stevens, Douglas Elliman, Halstead Real Estate, Bond Real Estate, Engel & Völkers, Stribling and Associates, and Warburg Realty all signing on to participate.
In addition to announcing the expansion of the Buyer’s Graph platform, RealScout also announced some changes to its executive staff. Arthur Kaneko, formerly the company’s chief operating officer is now chief executive officer, and Andrew Flachner, formerly chief executive officer is now president.
“My commitment is to continue delivering easy-to-use yet powerful technology that benefit our customers’ day-to-day, while also enabling them to build strategic, long-term value around their data,” Kaneko said. “I’ve always believed that the future of real estate will still depend on the human collaboration between brokers, agents, and consumers. That’s why we strive to build technology that empowers and catalyzes this collaborative process, instead of disrupting it.”
Kaneko joined RealScout in 2014, and has led their sales, marketing and operations organizations at various points throughout his tenure with the company. He was also central to RealScout’s product and corporate strategy. Prior to joining the company, he was the investment vice president at DCM Ventures, an early-stage venture capital firm and early investor in RealScout.
