Keller Williams has updated its Kelle artificial intelligence mobile app, specifically the app’s market “Snaps” feature that presents a nearly instant overview of a local neighborhood’s active listings and average sales price on an agent’s phone. Now Kelle Snaps will also include information related to an agent and their team, showing how many homes the agent or team has sold in a specific neighborhood over the past year.
“This update to Kelle Snaps gives agents more control and leverage when meeting with prospective clients,” Daniel Morris, Keller Williams’ director of product, told Inman. “We expect the new features to increase engagement as the shared snaps will now include data specific to individual agents and teams, allowing them to better market their business.”
A neighborhood market snap. (Photo credit: KW)
Since debuting in August in an exclusive partnership with community social network Nextdoor, the Kelle Snaps feature has been used nearly 600,000 times while tallying a fourfold increase in client engagement compared to market reports based solely on zip and post codes, according to the company. Keller Williams declined to specify how it measured “client engagement.”
The feature works by letting agents speak or text the Kelle app to say “Kelle Snap for my neighborhood,” where “my neighborhood” is replaced with a specific name, such as “Hyde Park,” in Chicago. The app then pulls up maps and data from Keller Williams, IDX feeds and Nextdoor, which agents can reference when communicating internally or with clients.
The Kelle app itself launched in February as part of founder and chairman Gary Keller’s stated vision of turning Keller Williams into a technology company, and went on to win an award at our parent company’s Inman Connect San Francisco conference.
Keller Williams team lead Luis Garcia told Inman that Kelle Snaps are faster and more precise than a traditional comparative market analysis (CMA), which can take hours to complete.
“Typically with CMAs, you’re getting a zip code level or city views,” Garcia said. “With Nextdoor, you’re able to pinpoint it down to the street level so instead of showing them a house that’s three or four miles away and has no impact on the property they’re considering, being able to go to a home that sold down the block or a few streets away is more helpful.”
The new agent and team sales numbers features seek to further boost Kelle Snaps’ utility to the company’s over 155,000 agents in the U.S. But whether that leads to an increase in those sales numbers remains to be seen.
