How do you approach new marketing and reinvention when you come from a legacy brand like Century 21? Cara Whitely, Century 21’s chief marketing offer, and Jennifer Marchetti of Better Homes and Gardens Real Estate, took the stage at Inman Connect San Francisco to disuss this topic at CMO Connect.
Watch their session, “Reinventing (and defending) the legacy brand,” for insights and takeaways that’ll answer all your questions.
Watch more sessions from ICSF 18 here.
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