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Chime Technologies — a 2-year-old real estate software product that helps agents, brokers and teams manage leads, listings and business marketing — leveraged the industry energy of Inman Connect San Francisco last week to announce a number of new additions to its flagship software product, Chime.
At one time it focused on the CRM space, but the product has evolved into a multi-channel offering with a host of listing promotion, lead and business management capabilities, most recently launching a revamped content management system (CMS) to help users create and oversee IDX-fused websites.
The company has established data partnerships with “hundreds” of MLS boards around the country to facilitate information exchanges.
The new website builder comes with a library of fully editable mobile-optimized themes designed to target buyers and sellers. It has a drag-and-drop user experience that allows for image placement, copy insertion and easily arranging visual assets.
The CMS enables the manual uploading of pocket listings, an increasingly popular method of exposing properties in fast-moving, inventory-sick markets.
In an email to Inman, Gina Kaegi, Chime Technologies’ vice president of marketing, said that the company drives change based on customer feedback. “We pride ourselves in adding new features and listening to our Realtors because their success is our success.”
She specifically referenced the software’s artificial intelligence lead generation tools and its smart plans that “offer recommendations when lead behaviors change.”
Hinted at last year, Chime has fully integrated its power dialer functionality. The new feature includes an automated “smart call list” tool, whereby the software will read a user’s pipeline and prospect status to suggest who should be called. The software also automates voicemail responses, minimizes steps to leave notes, return calls and schedule follow-ups.
There is also a “smart scripts” solution within the power dialer to assist agents in handling an array of in-conversation scenarios.
The new “lead pond” feature is a landing pad for leads not assigned to specific agents. It includes a simple breakdown of needs, contact information and how they entered the pipeline.
Also new is the ability to better manage how prospects receive new listings. Agent-users can search for appropriate matches and send them to one or many buyer leads via the “send to leads” action. Improvements have also been made to the filter capability on saved searches.
Chime was originally reviewed not long after its initial launch almost two years ago. A year ago it acquired GeographicFarming, a lead discovery and follow-up platform.
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