The Houston Association of Realtors has officially launched voice commands in its free HAR.com mobile listing app.

Dubbed “Car Mode,” the new feature aims to allow agents and consumers to “instantly access property sale and rental listing information on their smartphone, safely and hands-free,” the 37,000-member trade group said in a press release.

Here’s how it works: The consumer or agent enables Car Mode, and when they are stopped in front of a property for at least three or four seconds, the app identifies the nearest listing and and begins reading details about the property such as list price, square footage and number of bedrooms and bathrooms.

Voice commands don’t work while the car is moving and the delay is intentional, so that the feature won’t turn on if someone is at a stop sign, HAR Chief Technology Officer Taqi Rizvi told Inman in a phone interview.

Car Mode allows consumers and agents to access information without having to take out their phone, scroll, zoom in or otherwise search for information — even if it may take an agent longer to hear the information than read it, according to Rizvi.

“While the information is being read to them, the basic information is on the screen as well,” he said.

If there are multiple units nearby or across from one another, the app will ask which property the user is interested in before reciting details, he added.

Screen shot of Car Mode on HAR.com’s mobile app

Users can ask the app for more details by speaking commands like: “Financial information,” “Showing information,” “‘Tell me the assigned schools for this property” or “Call the listing agent.” HAR MLS subscribers can ask for Realtor-only information such as sold prices and private agent remarks, the association said.

“We approach design and search with the user in mind for the best experience looking for a home,” he said in a statement.

“HAR Car Mode interaction is based on a human-centered design approach, and hence it is very simple and natural. The user stops the car, listens to listing details and asks questions using voice.”

HAR did a soft launch of Car Mode a couple of months ago, but did not begin promoting the app to its members until this week.

HAR.com debuted in early 2015 and displays the vast majority of Texas real estate listings. The mobile app is available for Apple and Android devices.

“HAR is committed to making the homebuying process as easy and accessible as possible,” HAR Chair Kenya Burrell-VanWormer said in a statement.

“Car Mode means consumers and Realtors that are out and about can access important information the moment they spot a property of interest.”

Email Andrea V. Brambila.

Like me on Facebook! | Follow me on Twitter!

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×