Like Facebook dropped the “the,” OfferPad has dropped the capital “P.” The three-year-old iBuyer is now going by “Offerpad,” with a new logo and branding to match.

“I don’t see this as just a rebrand. It’s more of an Offerpad 2.0,” Offerpad Chief Marketing Officer Darrin Shamo told Inman.

Here is the old OfferPad logo:

The old OfferPad logo | Credit: Screenshot/OfferPad

And here’s the new Offerpad logo:

The new Offerpad logo | Credit: Offerpad

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The rebrand makes the word Offerpad look a little more similar to Opendoor — a similar name, without a capital letter in the middle differentiating the two brands.

Offerpad’s rebrand arrives as competition between iBuyers is heating up, with Opendoor leading the pack and Zillow jumping into the ring with its Instant Offers program — an entry that led Offerpad to cut ties with Zillow.

The models are similar: these companies buy and resell homes online from sellers often willing to take a hit in sale price in exchange for speed, convenience and a near-guaranteed closing.

As Offerpad moves into its next phase, the company says it still values agents.

“We’re continuing to build this platform … in a way that satisfies the seller and buyer, and we believe the agent will be an important part of that,” Shamo said.

“There’s a lot of room for a lot of players,” he added. “I think the platform space is going to accelerate rapidly.”

Email Emma Hinchliffe

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