You invest a lot of time, money and energy into recruiting new real estate agents to your team. Of course, you want them to feel confident in their choice, before and after they sign-on with you.
The question is: How can you make sure that your new agents feel welcome and secure in that decision? Here are five easy ways that you can show your agents how much you care about them from day one.
Social media posts
A public proclamation of excitement on social media is a wonderful way of showing your followers how proud you are to welcome a new agent.
Help everyone get to know each agent a bit better by creating a short interview of questions like:
- Where are you from?
- What inspired you to become a real estate agent?
- What do you enjoy doing in your down time?
- Why did you choose to join our team?
- Why should people hire you, and how do they get in touch?
You could post a picture of your new agent along with his or her answers to the interview. For a more engaging post, why not conduct an on-camera interview live on Facebook and post the recording to all of your social accounts?
Introduce them at a team meeting
Do you hold regular team meetings? Make sure that you invite your new and prospective agents to join. Before you dig into the meat of the meeting, take the time to introduce each new or prospective agent, and give them the opportunity to share some details about themselves.
You may also want to have them share something that they could use help with as they get started with your team so your other agents have an opportunity to show how supportive they are of one another.
Send out an email
Email is another fast and easy way to get the word out and welcome your new agents. The same post that you create for your social accounts would be appropriate for these welcome emails.
If you only send the email to your team, be sure to include details about how team members can help your new agent be successful.
Hold monthly or quarterly events
If you are regularly welcoming new agents to your team, you may want to consider throwing monthly or quarterly events to give them the spotlight.
Make sure that the events are fun and engaging so that your current agents look forward to returning and welcoming new agents regularly.
It’s also a good idea to invite any prospective agents you are courting to show them how much fun it is to be an agent on your team.
Feature them on your Alexa skill
Are you one of the wise brokers or team leaders who has already released an Alexa skill to help you recruit and train agents? An Alexa skill works similarly to an app on a phone or mobile device.
Users who download your skill to their Alexa Echo device will hear 30 to 90 seconds of daily advice from you on anything you choose.
If you have one already, use the platform to offer a quick welcome to all of the agents who join your team. You may also want to regularly feature your agents through Alexa to showcase what makes their expertise and what makes them special.
Building a formidable and competitive real estate team does not stop with recruiting. You must also work on retaining your strongest agents and empowering the rest to level-up through training and morale.
As their leader, it’s your responsibility to make sure every new agent is proud they chose to be a part of your team from day one.
Sarah Layton is the real estate content marketing expert behind www.bestrealestatewriter.com and owner of Layton Media.
