Inman is exploring what the future of real estate leadership should look like through a series of articles, Q&As with industry pros, and an upcoming 5-part series called Leadership Week. Please send your feedback to leadership@inman.com. If you’re a leader who wants to join us for our exclusive Disconnect in The Desert event on March 26-28, or want to recommend a colleague, send a note to brad@inman.com explaining why.

Lisa Fettner is the vice president of marketing at ReferralExchange, where she leads all strategic and brand marketing efforts, and associated websites/services (TopAgentsRanked.com, Referralexchange.com). Her responsibilities include brand development/management, social media, website, email, events, public relations, evangelism, sales support and business/partnership development.

We recently had the chance to chat with Lisa about the current state of real estate leadership, and her thoughts on what’s ahead for 2018.

As a leader, what keeps you up at night?

Technology is evolving so quickly and new applications seem to be appearing daily. Keeping our service relevant and meaningful for our constituency in the midst of so much hype is definitely a challenge. The accelerated change and capital we are seeing come into the market is unprecedented.

Lisa Fettner

Want to connect with Lisa? You can find her on Facebook, Twitter and LinkedIn.

Email Matthew Shadbolt

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×