Leads are expensive to find and hard to convert, but a broker-owner depends on them to survive.
Leads can be expensive to find and hard to convert, but a broker-owner depends on them to survive. Stacy Stateham, co-founder, VP of marketing and tech at BloomTree Realty; and Nick Pasquini, CFO and Director of Business Development for Century 21 Redwood Realty; share the sources and programs that result in the highest conversion for their firms.
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