Real estate tech provider Tribus is partnering with neighborhood-based social networking site Nextdoor to allow for direct listing and lead integration between the two platforms, according to an announcement tweeted out by Tribus on Thursday.
Tribus declined to speak with Inman for further information on the partnership, the details of which they said are still being discussed. Nextdoor did not respond to Inman’s requests for comment before publication Friday. Later on Friday a Nextdoor spokesperson reached out to Inman to note that “the partnership is not official.”
In August, San Francisco-based Nextdoor — which currently boasts over 160,000 active neighborhoods and allows users based on small geographic areas to discuss crime, neighborhood news, items for sale and ask for recommendations — announced a new real estate section pilot program, setting the stage for another pay-to-play pathway for real estate agents and marking the latest push by a tech heavyweight into the industry.
Now, brokerages that use Tribus’s platform — which includes website building, customer relationship management (CRM) tools and email marketing, among other services — can automatically send new listings to Nextdoor for posting in the appropriate neighborhood feeds via their Tribus IDX feed, according to a post on Tribus’s site. Those listings will appear as ads in a user’s Nextdoor newsfeed or in daily digest emails and can also feature open house information.
Agents in general can also elect to become “neighborhood sponsors” on Nextdoor, which places their name, headshot and contact info in key places on the social networking site, including in the real estate section for the neighborhood and in digest emails. (Nextdoor currently allows for one to five agent sponsors per ZIP code for a recurring monthly fee. In August, Nextdoor CEO Nirav Tolia said sponsorships would cost between $100-$500 per month.)
With the neighborhood sponsor package, client testimonials also appear under the dedicated agent’s headshot on the feed’s right-hand column, in addition to a button inviting users to “ask a question” of agents.
“This makes it easy for members to reach out to a listing agent and learn more about some of the agents who sell homes in their local community,” Nextdoor’s real estate page explainer says.
For neighborhood sponsors who also use Tribus, the Nextdoor integration now allows users to send the private information captured through this form to the backend of an agent’s Tribus CRM, allowing them to organize those leads and begin the follow-up process.
Agents will have access to the private messages sent to them by users, but they still won’t be able to see the neighborhood newsfeed or the conversations of “neighbors” that belong to a particular geographic area.
Currently, the Tribus-Nextdoor integration features will be limited to users in Minneapolis and San Francisco. It appears to be the first real estate tech partnership of its kind for Nextdoor, underscoring the social networking site’s interest in serving and tailoring new features to its growing customer base of real estate professionals.
