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Happy birthday to Chime. The mobile-first CRM is a year old but possesses the technical wisdom of a much more mature sales and marketing platform.
The company shared yesterday news of their acquisition of GeographicFarming, a data-driven lead generation and marketing system. Terms of the deal have not been disclosed.
GeographicFarm’s lineup of marketing tools will overlap nicely with Chime’s mission to automate non-revenue generating sales tasks. It also seems to match up with Chime’s newest release, an in-app automated power dialer.
Belle, now in beta with some Chime customers, is accessible directly from the interface, thus eliminating users having to click back and forth between windows.
The feature is billed as “an automated interactive assistant.”
Belle monitors contact activity throughout multiple custom lists, and when it deems necessary, it will add qualified leads to a corresponding call list.
Calls happen “behind the scenes” and agents are only alerted when someone picks up the phone. Pre-recorded voicemails are left for those who don’t, and notes can be taken within the record as you chat.
Chime has introduced active lead scoring, too, a big-data driven circle graph that awards points for lead activity. Did they check out a listing again? Did they ignore an email or click “Learn More” on an ad?
Agents are notified via text and Belle then recommends adding that lead to a specific drip campaign.
There’s also a new way for brokers and team leads to share leads within the software. Using the “round robin” setting, any number of minutes can be configured as a response-time limit.
The sharing feature can also be set to “shark tank” — the first one to reach the lead eats.
As is typical with Chime features, everything fits snugly into its mobile and browser versions. The user experience hasn’t suffered at all.
The last update we looked at intrigued me the most.
The company partnered with a number of sales coaches to translate their proprietary coaching strategies into Chime-hosted action plans and drip campaigns.
New customers who aren’t coached also have the option to review and select a coach’s recommendations.
This is a very smart way for the company to earn more business, but it’s just as productive for the agents who leverage it. It’s rare that software and strategy can so smoothly overlap.
Part of Chime’s mission is to automate an agent’s “busy work.”
Company CMO Matt Murphy reiterated on our call what he shared with an audience at Inman Connect San Francisco: “If your goal as an agent is to make $300K this year, divide that number by 2,000 work hours and don’t do any work that couldn’t be charged at that hourly rate. Outsource everything else.”
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