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Boost by HomeSpotter is a Facebook ad campaign creation and management tool.
Platforms: Browser; mobile-optimized
Ideal for: Current HomeSpotter users; teams, brokers and agents wanting to launch or improve the use of Facebook ad campaigns
Top selling points
- Super simple interface
- Landing page builder
- Included ad creative
- Multiple listing service (MLS) auto-detect for new listings and open houses
Top concerns
The launch of Facebook’s campaign manager for real estate may be enticing agents to use the social network’s native ad tools.
What you should know
Facebook launched its real estate ad tool the day after I spoke with HomeSpotter about Boost, their advertising tool.
I don’t think the team at HomeSpotter was psyched to hear the words, “dynamic ads for real estate.”
Nevertheless, Boost is very well done, and it deserves a look.
Most importantly, it’s my opinion that current HomeSpotter users shouldn’t consider jumping ship for Facebook’s platform.
Boost does an excellent job of funneling your marketing message from advertisement to landing page builder to qualified lead.
It connects with your MLS to monitor your market movement.
When Boost reads a new listing or open house, a complete ad is assembled with everything including copy, images and calls-to-action. Agents need merely approve it.
Of course it allows for custom editing and creative, but the real value here is Boost’s combination of marketing tactics and automation. Let it work for you.
Each ad features a logo and headshot, as well as a link to a customized landing page specific to that campaign.
New listings boast a “new” banner — a proven eye-catcher. Comments can be carefully monitored through an alert system so you know when to pounce on an interested lead or hop in there to run damage control should someone bring up gun control or global warming.
Comments can be turned off entirely if you don’t feel like hassling with them.
HomeSpotter embedded its own algorithm to piggyback on Facebook’s. In essence, it tells Facebook who to target with its big data tools.
I believe that Boost’s included ad creative automation gives agents who use it a leg-up on those looking to dive into Facebook’s new platform. Ads can be turned out faster and aren’t subject to a person’s inability to craft compelling copy and manage a campaign.
I very much plan on looking into Facebook’s new offering to see how it stands up against third-party campaign management tools like MailChimp, Rela, and now Boost.
You should too … because I think the results might surprise you.
Have a technology product you would like to discuss? Email Craig Rowe.
