I’m sure you’ve noticed that reach is declining yet again for Facebook pages.
Unless you are an expert at creating posts that the Facebook community and your target audience love, you’re going to struggle with posting and increasing viewership without paying for it.
Even boosting will cost you about $20 or more per post just to increase reach for a day or two.
What if you could get more reach and engagement on your Facebook posts for equal or less cost?
What if you could get more comments and conversations going on your posts?
What if you could join the ranks of those who’ve created and enjoyed the results of a viral post?
I’m going to let you in on a secret that successful viral post creators use: It’s called “prejuicing,” and it’s getting countless posts seen everyday.
What is prejuicing?
Prejuicing is when you boost a post to your audience before it goes live on your Facebook business page. This will get you likes, comments and shares — traction, basically — before it makes it on the page.
Why prejuice?
When prejuiced posts have engagement — especially likes and shares — when they goes live, Facebook organically pushes them out four to ten times more than it pushes ordinary posts published on your page. This results in a huge bump the first few days of your live posts.
You are able to leverage the power of prejuicing to get a much greater organic reach. Facebook deems these prejuiced posts worthy of being pushed out more since people have already reacted to them.
Additionally, Facebook uses your targeted audience from the prejuice as a way to determine who it should push your posts out to.
How to prejuice your posts
First, set up highly targeted audiences.
I suggest starting with one ZIP code + homeowners (choose the homeowners demographic not the homeowner interest) and then drill down from there, depending upon the interests of the post you want juiced.
For example, let’s say you want to profile a new golf neighborhood, and you’ve created a neighborhood page for it on your website. Your targeting would look like this: one zip code + homeowners (demographic) + golf (interests).
Set up your detailed targeting (under ad set) to include the demographic of homeowners. Narrow the audience to “must also match at least one of the following,” and include the golf interests under this section.
Second, schedule a post to go live on your Facebook business page seven days from now.
Make sure you use Facebook’s manual scheduler for this post:
- Go to your page.
- Click “Publishing Tools.”
- Click “Create” (for most page layouts, it’s the blue button at the upper right).
- Enter your post.
- Schedule it for seven days from now.
Third, hop on over to Power Editor to set up your campaign.
Here are the parameters:
- Campaign Objective: Choose “Post Engagement.”
- Ad Set: Choose the audience you created in audiences.
- Ad: Choose the “use existing post” option, and select your scheduled post.
Fourth, run this ad for 14 days.
This will give you 7 days of prejuicing and 7 days of experiencing the great prejuicing results, which means your cost per action on the ad will be less because Facebook will be pushing your post organically.
You want to run this ad for 14 days at $2 per day. Don’t mess with the budget (or the post). Just set it for $2 per day and let it ride the wave.
Engagement tips
- When people like the post, invite them to like your Facebook page (not to become friends with you).
- When people share the post, acknowledge the share by “liking” or “loving” it.
- When people comment on the post, respond to them.
- Always take advantage of opportunities to communicate with people.
Ready for more?
Check out The Ultimate Guide to Boosting Your Facebook Posts, where I go in-depth about the why’s, what’s and how’s of leveraging your posts to get leads.
Christina Ethridge is the founder of LeadsAndLeverage.com, helping real estate agents capture, convert, and close Facebook leads.
