Top story of the week:
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1. ‘But my Zestimate is higher than that’: 11 ways to resopnd
You’re in the listing presentation, showing your potential clients the comparable listings in their neighborhood and making a recommendation about price, and it comes — the statement you’ve been dreading: “But Zillow‘s Zestimate puts our house at $X higher than that price.”
Clearly these sellers didn’t read the company’s own fine print on its value calculation mechanism — so you can point them to that, or respond as Anne M. Rubin suggested in a session at Century 21’s One21 conference this year:
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3. How a rookie closed over 75 sides in 2016
4. Should you join a real estate team? Dueling perspectives
5. ‘If I cut my commission, will you?’: A sticky proposal
6. Not sure about that marketing agreement? Here’s a guide
7. 6 steps to unleashing your negotiation power in real estate
8. Fair Housing Act covers LGBT people, court rules
9. Real estate industry, the choice is yours: Opportunity or train wreck
10. Coldwell Banker retires Previews International, introduces new luxury brand
