• The key to writing a compelling bio is to be yourself and sell your skills in a paragraph or so.

It can be a little daunting to write about yourself, especially in a bio that all of your clients and colleagues will read. It’s your first chance to make a good impression. You don’t want to write too much, or too little. You want to come off as confident, but you don’t want to seem arrogant. It can be tough to figure out where to draw the line.

But the truth is, there’s more to writing a real estate bio than just word-smithing your resume into submission. Here are six key points to remember when you’re writing your real estate bio.

What can I say?

Of course you’ll want to start with any relevant education and work experience. You’ll also want to include the following:

  • Numbers (300 homes sold) and awards (Top Realtor in my office for three years running) are great too.
  • If you’re new to real estate, you can talk about transferable skills from other industries or play up the strengths of your office or team.
  • If you’re a member of any real estate professional organizations or community groups, that’s great to add. But be sure to help your readers connect the dots. How does doing that make you a better real estate agent?

Should I get personal?

Gerard Bisignano, partner and head of marketing at Vista Sotheby’s International Realty, requests bios from all prospective agents as a recruiting tool.

You’ll know exactly where you’re at, and what (if anything) you need to add or subtract.

Leave ’em wanting more

Unless you’re a seasoned pro (and even then) a bio should not be longer than a paragraph. Your goal isn’t to publish a memoir — it’s to give just enough information in an engaging way to inspire confidence and get that meeting.

Remember, you want people to want to get to know you better, so start with a well-written paragraph, and follow it up with your winning personality and skill.

Brenna Humphreys is co-founder and creative director at Walkthrough Productions. You can follow her on Twitter (@brenhumphreys) or LinkedIn.

Email Brenna Humphreys.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×