Inman

Getting from idea to execution in 1/10th the time

Ari Meisel

“Work smarter, not harder.”

This is the philosophy Ari Meisel, the co-founder of Leverage, had to adopt at age 23 after working non-stop for three years on a loft district in Binghamton, New York.

“I had lived a very unhealthy lifestyle. I was working 18 hours a day, I had racked up $3 million in debt by the age of 23, I was eating badly, I was drinking, I was smoking a pack of cigarettes a day, and broke my body in the form of Crohn’s Disease,” he said.

“I went from working 18 hours a day to one hour a day — that being the upward limit.”

That new reality spurred Meisel to create a new system of productivity that enabled him to get more work done in one hour than he would have in 18 — something that he follows to this day (although he no longer battling with Crohn’s).

Here’s how he manages his day:

Meisel says the automation process, if done right, can help brokers grow their teams in an efficient and scalable way, and reduce turnover with smart hiring criteria.

What ties these processes together is Trello and a tool called IFTTT, which stands for “if this, then that.”

If an applicant’s Trello card is moved to the next step of the hiring process, then IFTTT will automatically send an email to the applicant letting them know they moved on.

Meisel says automation is growing by the day, and tasks that were being performed by a human being a month ago are now being done by a machine, which can reduce your stress and increase your bottom line.

Email Marian McPherson