Inman

The best closing gift I’ve ever given to a real estate client

In this broker profile, Conrad Zurini of Re/Max Escarpment Realty answers three questions:

  • How can buyers stand out in a competitive seller’s market?
  • What’s the best closing gift you’ve ever given?
  • What’s one of the biggest marketing mistakes you can make in real estate?

Learn how his middle-of-the-pack buyers got their offer accepted (hint: his strategy depends on how many years the sellers have owned the home, and playing the emotion card), the personal gift he continues to share with one of his top referrers, and why — when it comes to branding photos — natural is always better.