Boulevard gives buyer’s agents exactly what they need to quickly create contacts, match them with a few listings and track the relationship as it progresses from preferences to tours to contract.
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Boulevard is an app for agents to monitor leads, schedule tours and streamline assorted business functions. Buyers and brokers use a browser-based version.
Platforms: Browser-based for brokers, buyers; iOS and Android for buyer’s agents
Ideal for: Any size brokerage; all agents
Top selling points
- Superb user interface
- Agent-focused
- Ease of agent-buyer interaction
Top concerns
- Purposeful lack of features may discourage adoption
What you should know
Finally, an app that knows it’s an app.
Boulevard gives buyer’s agents exactly what they need to quickly create contacts, match them with a few listings and track the relationship as it progresses from preferences to tours to contract.
There’s nothing weighing down the branded interface or confusing the user. It’s a sharp, well-designed app intended strictly to streamline business and not demand more from users than what’s needed.
New contacts can be imported from the phone or created in a few taps, as it only asks for a basic characteristics, reflecting the app’s overall efficiency themes.
Really, do you need to know a person’s birthday before you can show him or her a house?
I like that this isn’t an app for buyers. Customers can browse and indicate interest in listings via the web version.
The company is currently working with ListHub to populate home data, but will be seeking additional MLS integrations as user volume escalates.
Boulevard uses a color-coded circle graph to track buyer reactions to saved listing alerts: red indicates they clicked, orange is an open, and green is confirmation of receipt.
Activity can be tracked on the individual client level as well.
Tap ‘like’ or ‘dislike’
The software provides buyers with what I believe is an ingenious way to tell agents what they want in a home: “like” or “dislike” buttons.
This subtle feature plays on the emotional aspect of homebuying, as opposed to pages of sterile feature checkboxes that fail to engage a person on a personal level.
Back on the app, agents are given red or green indicators to help them add or remove possible listings. Boulevard uses a swipe right or left action to add or remove homes.
The client timeline
Showings can be suggested and confirmed quickly between the app and the buyer’s inbox.
Every communication milestone (emails, tours, alerts) between parties is sharply tracked in the client timeline, a fun, vertical calendar. Each activity type can be opened to reveal specifics.
Boulevard helps office-bound brokers with a robust agent-by-agent activity tracker on the browser version. They can also assign new leads and monitor relationship statuses.
I see Boulevard as an app designed for long-term use. It’s not going to help agents send closing gifts or create drip campaigns, but it will help them be better at the more critical everyday activities.
Have a technology product you would like to discuss? Email Craig Rowe.
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