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It’s hard enough to turn that great experience with a client into evidence online that they were happy with your service. And getting customers to post a shining review in more than one place? That’s a rarity in any industry.
Placester-owned RealSatisfied has said “challenge accepted.”
Aptly named “Encourage Reviews,” the latest feature from the brokerage data and survey company prompts users to transfer their feedback to some of consumers’ favorite online locales: Zillow, Yelp, Facebook business pages and Google — and holds their hand through the process.
This isn’t the same functionality that syncs reviews with Realtor.com.
Instead, because those sites don’t cooperate with RealSatisfied’s review syndication, the software streamlines a few short steps for manual placement of the review in places where users spend a lot of their time. In short, it’s guided copy-and-paste.
Naturally, a real estate agent will need an account on those sites (Zillow, Yelp, etc.) for reviews to be published.
Also, Encourage Reviews can only be used with RealSatisfied surveys that have garnered a testimonial.
To start, agents use a toggle switch to designate their sites of choice, then select the appropriate survey response.
A landing page is generated for an agent to send to a customer, outlining the few short steps it requires to publish the review. This includes selecting the destination, such as Zillow or Facebook, then pushing a button that will copy their testimonial for pasting into the review site.
RealSatisfied customers can also use the popular “Say thank you with a coffee” feature to insert the landing page URL.
It’s very easy to encourage a review, despite there being a few steps involved. It shouldn’t take a happy customer more than a couple of minutes to complete.
RealSatisfied recommends that you concentrate your feedback on only a couple platforms, the ones that matter to you most, as it can hard to monitor content a wide array of locations and faced with too many choices, customers may end up walking away.
The company’s VP of marketing and strategic development, Laura Monroe, said that when RealSatisfied first announced the feature to customers last week, Zillow’s API tripped over the ensuing traffic from their users’ customers.
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