It’s no secret that that in sales, exposure matters. And Zip Your Flyer, which helps users create sharp, contemporary listing flyers from a large collection of designs and themes, has hard numbers that show its customers’ listings spend 22 percent less time on the market than typical properties.
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.
Zip Your Flyer is a marketing service that automates property flyer creation and dissemination process.
Platform(s): Browser-based
Ideal for: All real estate agents, especially teams without designated marketing staff
Top selling points
- Streamlined
- Attractive, professional designs
- Founded by agents
- Ongoing email list management
- Opportunities for both print and email flyers
Top concerns
- Might be redundant with existing email marketing efforts
What you should know
It’s no secret that that in sales, exposure matters. And Zip Your Flyer, which helps users create sharp, contemporary listing flyers from a large collection of designs and themes, has hard numbers that show its customers’ listings spend 22 percent less time on the market than typical properties.
The real estate specific service focuses on agent-to-agent-marketing (after all, that’s who sells houses, right?) rather than agent-to-consumer, and has a staff of in-house designers who regularly update the library with seasonal versions.
The design team assists agents with everything — deleting fingers from photos, removing excessive exclamation points (by excessive, I mean any) — you name it.
Of course, design-savvy agents can upload a completed flyer of their own.
From design to digital delivery
Once the creative is finalized, Zip Your Flyer “zips” the real estate flyer via email to a list of agents in a specific market. The market service has a collection of these email addresses stored for users who go the email route.
Obviously, the integrity of Zip Your Flyer’s lists was big concern for me. How do they obtain addresses? How often is the database maintained?
My fears were assuaged. The company is CAN-SPAM compliant and uses a double opt-in process to vet subscribers.
The company also has staff dedicated to list maintenance, so senders can be assured that non-respondents are deleted and bad addresses are, well, addressed.
Moreover, Zip Your Flyer guarantees a 10 percent open rate. If you don’t reach that benchmark, the company will swallow the cost of the send and help you get it right for the next one. Nice.
A couple of other features worth mentioning include:
- Each flyer is branded with a photo, logo and personal information.
- Flyers can be re-used in case a listing needs another market push.
- If you do use it a second time, you get 20 percent off the order.
- Agents pay per send.
- Agents can also choose to have flyers sent print-ready on high-quality paper, which comes with free two-to-three day shipping.
- An upcoming upgrade includes a “Fast Lane” feature that hands over the process entirely to the Zip Your Flyer team.
A pleasant experience
ZipMyFlyer’s entire user experience is pretty smooth, from creation to payment. I feel comfortable that I could have a flyer created and ready to send in under 10 minutes. Probably less.
(The company has also garnered franchisor attention — it recently struck a deal with Keller Williams on a national level, so their agents have a unique login and user experience.)
What I like most about Zip Your Flyer is that it’s a small company that communicates with its customers. I got the impression they won’t hide behind overseas programmers or overly automate their creative, which is quite easy to do today. They truly want to help.
Therefore, Zip Your Flyer can quickly and effectively reduce a number of marketing headaches for real estate agents.
Oh, and let’s not pretend I don’t like the name. I see what you did there.
Have a technology product you would like to discuss? Email Craig Rowe.
Comments